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Archive for February, 2009

O2 launches new Top Up campaign
24/02/09 | Posted in category : Advertising, News

O2 is launching a

Virgin Media customer migration
24/02/09 | Posted in category : Internet Technology, Internet Trends, Media, News, Technology, Web

Virgin Media is to move customers on its 2Mbps connection to its 10Mbps service for free.
The migration of customers is due to start in May and claims to represent the largest-scale speed upgrade in the UK.
Virgin Media now offers broadband speeds of up to 10Mbps, 20Mbps and its recently launched 50Mbps (nma.co.uk 15 December 2008).
The [...]

Golf V1 Direct Mail Campaign
19/02/09 | Posted in category : Advertising, Branding, Marketing, Media, News

German car maker Volkswagen is set to launch the second wave of its campaign aimed at raising awareness for its Golf V1 model.
VW are not the only car maker planning such a move, and with the downturn hitting the car industry hard, all eyes are on what moves, the industry will make next. Rivals [...]

For Sale: Friends Reunited
17/02/09 | Posted in category : Advertising, Branding, Marketing, Media, News, online marketing

The Sunday Telegraph has learned that ITV is contemplating the sale of Friends Reunited and other digital assets as part of a cost-cutting drive that could see at least 500 jobs axed by Britain’s biggest commercial broadcaster.
The company is examining the plans ahead of ITV’s full-year [...]

Domino
17/02/09 | Posted in category : Advertising, Branding, Marketing, News

Domino

Brand Vision for the SME
14/02/09 | Posted in category : Articles

The Internet enables incredibly fast and unparalleled access to an enormous amount of information and provides both a sense of connectivity and community feel that can empower web consumers to embrace or destroy a brand with a single click.

Coca-Cola dip in profits
13/02/09 | Posted in category : Branding, News

Coca-Cola reported an 18% dip in quarterly profit yesterday citing a strong dollar and an impairment charge related to its biggest distributor for the drop.
Net income dropped to $995m in the three months ended 31 December from $1.2bn a year earlier and the net result was to drag the full-year net profit down 3% to [...]

Channel 4 to launch rival to BBC iPlayer
9/02/09 | Posted in category : Design, Internet Technology, Media, News, Technology

Channel 4 is preparing to launch a redesigned catch-up online TV service in March following the demise of Kangaroo.
The broadcaster

MasterCard to sponsor Rugby World Cup 2011
9/02/09 | Posted in category : Advertising, Marketing, News

MasterCard has signed a new deal to become the latest sponsor of the Rugby World Cup 2011. The credit card firm will be the official payment system provider for the tournament, to be held in News Zealand.
The announcement comes less than a year since its main rivals Visa axed its multi-million pound sponsorship of the [...]

News Corporation
9/02/09 | Posted in category : Media, News

News Corporation has slumped to a $6.4bn (

Have your Google rankings have dropped?
8/02/09 | Posted in category : Search / SEO

Action plan: what to do when your Google rankings have dropped
Has your website lost its rankings in Google? Did your rankings drop or did your website vanish completely from the Google rankings? Whilst many things can cause a Search Engine ranking drop, this article explains what you can do [...]

Balderton raises
8/02/09 | Posted in category : Internet Technology, Investment, Media, News, Technology

Founded in 2000 as the London-based arm of Benchmark Capital, the Silicon Valley venture capital group, Balderton has become one of Europe

YouGov - Profit Warning
8/02/09 | Posted in category : News, Technology

YouGov shares slumped 45pc this week after the media research and polling company issued a profit warning as companies spend less on market research because of the downturn.

Yell - Profit Warning
6/02/09 | Posted in category : News, Technology, Web

Yell, the publisher of the UK

Wiki Worries: Site Calls For Change
1/02/09 | Posted in category : Web

Wikipedia is facing a revolt over proposals to change the way the website is run.

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