In the creative industry there is as lot of discussion at present as to whether the recent televised ads from T-Mobile are viral or not? Viral’s, are usually distributed person to person via email, blue tooth or word of mouth utilising the social networks we all have.
Anchor text is the hyperlinked words on a web page - i.e. the words you click on when you click a link.
Search engine positioning is a long-term strategy, and there are no quick-fix solutions in this area. To be really effective with search engine marketing, your site needs to be focused around the right keywords and keyword phrases.
UNICEF UK yesterday (June 25) launched a marketing campaign that aims to highlight the importance of upholding children
Rather than witter on about what we as a company are up to, (which we’re sure would topple Ashton Kucher’s Twitter podium place), we wanted to focus the attention of Edible’s bite size and delicious little blog towards Media, Marketing, the power of ‘Brand’ and all manners of
Free online music provider Spotify is currently providing a much more positive picture of the free music movement than its non commercial, illegal download nemiseis Pirate Bay.
Spotify has provided a framework where music labels make money and users can listen to more than a million tunes free of charge. It was been warmly welcomed by [...]
Microsoft is set to launch a high-profile UK agency and advertiser roadshow in an attempt to convince brands to invest in its new search platform Bing.
The technology giant in it’s attempt to claw back market share from Google, is flying in senior US Bing ’supporters’ for its annual search summit held in London this [...]
McDonalds operates in more than 100 countries through its 30,000 fast food restaurants and had group revenue of $23.5b for 2008, up from $22.7b in 2007. McDonalds serves 52 million people each day and without doubt it is one of the world’s most well-known and valuable brands.
But what has contributed to the immense brand value? [...]