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Archive for July, 2009

EasyJet joins the Conference
31/07/09 | Posted in category : Advertising, Branding, News, Sponsorship

EasyJet has joined the ranks of airlines sponsoring English football teams. The difference between budget and full service carriers has perhaps never been so clear.
While Emirates and Etihad are supporting Arsenal and Man City’s in the Premier League, EasyJet

Content and Keyword Density Optimization
31/07/09 | Posted in category : Articles, Search / SEO, Web Tools

Search engines search for text, and if there isn’t any meaningful text on your site then the search engines (Google, Bing etc) wont index your site regularly, and as a result no one is going to find the site!
However, this is not to say that to solve this you should just publish any old thing [...]

AA to review Direct Mail campaign?
3/07/09 | Posted in category : Advertising, Marketing, News

The AA, a leader in the roadside assistance market, is reviewing its Direct Mail operation and is reported in various sources to be considering a boost in its advertising activity.
As a market leader in the roadside assistance market The AA, which also offers insurance, financial services and travel and leisure information, currently works with London [...]

Edible’s delicious offer
1/07/09 | Posted in category : News

Edible is currently offering a Liverpool business Start-up, the opportunity to have a brand ‘make over’ or have a new brand image created for them free of charge. The offer is open to all Start-up businesses who have commenced trade in the last 12 months and whom have their registered office in any Liverpool (L) [...]

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