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Adidas House Party campaign goes interactive

25/03/09 | Posted in category : Advertising, Branding, Internet Technology, Media, News, online marketing

adidaslogoAdidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.


The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.


Media agency Carat worked with interactive video provider Coull to create a version of the Adidas House Party film which enables users to click at various points of the film to view extra footage.


The content is being distributed virally via viral seeding agency GoViral and video ad network VideoEgg.


Xbox Live is also hosting a dedicated Adidas Originals section of its portal where gamers can browse and download relevant content.



Tags: Adidas, advertising campaign, brand, Marketing, Media, online marketing

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