The government is facing concerted lobbying against proposals to allow product placement for television shows.
The British Medical Association (BMA) has confirmed that it has responded to the Department of Culture, Media and Sport
Electronics company LG is to use its Piccadilly Circus screen as a tool for its customers to interact with the brand in a new outdoor campaign.
The
Previously, all things iPhone were the solely at the hands of O2, which has been Apple’s exclusive partner since the iPhone launched in the UK in November 2007.
However, Orange - which claims to have the largest 3G network in the UK- has now confirmed that it will sell the phone through its retail stores, Web [...]
Sport England and Facebook have signed a partnership worth up to
Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.
Jensen said the dynamics of the UK market and the advanced consumer behaviour in the UK meant the automotive brand was already allocating half of its budget to digital, well ahead of other [...]
In what News Corp chairman Rupert Murdoch has described as one of the most difficult years in recent times, the media company has reported a loss of
EasyJet has joined the ranks of airlines sponsoring English football teams. The difference between budget and full service carriers has perhaps never been so clear.
While Emirates and Etihad are supporting Arsenal and Man City’s in the Premier League, EasyJet
The AA, a leader in the roadside assistance market, is reviewing its Direct Mail operation and is reported in various sources to be considering a boost in its advertising activity.
As a market leader in the roadside assistance market The AA, which also offers insurance, financial services and travel and leisure information, currently works with London [...]
UNICEF UK yesterday (June 25) launched a marketing campaign that aims to highlight the importance of upholding children
Charity Malaria No More UK is to launch a public awareness campaign featuring David Beckham next Wednesday (May 27) during Sky Sports
Times Online and The Sun.co.uk are set to start charging for content after News Corporation chairman Rupert Murdoch indicated such a model could be in place within a year.
News Corp, parent the company of UK newspaper group, News International, recorded a decline in revenues to $7.37bn (
Coke ‘Open Happiness’ campaign debuts with backing by Gnarls Barkley and Fall Out Boy
Coca-Cola has brought together music acts Gnarls Barkley, Fall Out Boy and Gym Class Heroes to unveil its latest global ads carrying the new strapline, ‘Open Happiness’.
According to Coca-Cola, music will play a central role in
Supermarket Morrisons has been banned from airing its television ads featuring Denise Van Outen using the current voice-over following complaints by rival supermarkets that the campaign contains misleading claims.
The Advertising Standards Authority has upheld the complaints from the Co-op, Asda and Waitrose that Morrisons
Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]
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