In the midst of a continued decline in ad revenues during the downturn, media publishers such as the Independent News & Media, Bauer and News International are investigating payment models for their online publications. Bauer alone has online property representing titles such as FHM, Heat, Zoo, Empire, Mojo, and GO Fishing.
The change in tactics comes [...]
Britvic has released a new can for its Tango fizzy drink which replaces the brand name with the word
American Airlines is using Kevin Spacey to spearhead its first TV campaign for two years. Created by McCann Erickson London, the ad, directed by Michel Gondry shows Spacey on the hunt for
Costa Coffee launched its first ever national campaign with press, outdoor and online activity yesterday (9 March).
The
Bauer Media is closing its men
Supermarket chain, Morrisons has revealed it will not be moving into online sales in the
O2 is launching a
German car maker Volkswagen is set to launch the second wave of its campaign aimed at raising awareness for its Golf V1 model.
VW are not the only car maker planning such a move, and with the downturn hitting the car industry hard, all eyes are on what moves, the industry will make next. Rivals [...]
The Sunday Telegraph has learned that ITV is contemplating the sale of Friends Reunited and other digital assets as part of a cost-cutting drive that could see at least 500 jobs axed by Britain’s biggest commercial broadcaster.
The company is examining the plans ahead of ITV’s full-year [...]
MasterCard has signed a new deal to become the latest sponsor of the Rugby World Cup 2011. The credit card firm will be the official payment system provider for the tournament, to be held in News Zealand.
The announcement comes less than a year since its main rivals Visa axed its multi-million pound sponsorship of the [...]