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Branding

No such thing as a free lunch
21/05/10 | Posted in category : Articles, Branding, Design, Edible Blog, News

A free lunch or ride may have a hidden, non monetary cost or obligation attached to it in the real world, but do the same rules apply in the virtual realm. Is there such a thing as a free website?

New Site Launch - CCDR
15/04/10 | Posted in category : Branding, Design, Edible Blog, News

Since the launch of the new Corporate Credit Debt Recovery (CCDR) web site some several weeks ago, the business has reported fantastic growth in both new business and new client wins.
Although based in the North West, CCDR are handling the commercial debt books of many national and international new clients worth tens of millions of [...]

BMA concerns over TV product placement
4/01/10 | Posted in category : Advertising, Branding, Media, News

The government is facing concerted lobbying against proposals to allow product placement for television shows.
The British Medical Association (BMA) has confirmed that it has responded to the Department of Culture, Media and Sport

Growth of Social Media in 2009
15/12/09 | Posted in category : Branding, Internet Trends, Media, News, Social Media, online marketing

Use of online social media ramped up in 2009 with nearly nine in ten advertisers incorporating this as part of their media mix more often than a year ago, according to a recent poll.
The news comes as a Facebook campaign to take Rage Against The Machine to the Christmas number one slot proved successful at [...]

i-Phone now available in Orange
2/10/09 | Posted in category : Advertising, Branding, Marketing, Media, News, Technology

Previously, all things iPhone were the solely at the hands of O2, which has been Apple’s exclusive partner since the iPhone launched in the UK in November 2007.
However, Orange - which claims to have the largest 3G network in the UK- has now confirmed that it will sell the phone through its retail stores, Web [...]

Sport England and Facebook Deal
28/09/09 | Posted in category : Advertising, Branding, Internet Technology, Internet Trends, Marketing, Media, News, Sponsorship

Sport England and Facebook have signed a partnership worth up to

EasyJet joins the Conference
31/07/09 | Posted in category : Advertising, Branding, News, Sponsorship

EasyJet has joined the ranks of airlines sponsoring English football teams. The difference between budget and full service carriers has perhaps never been so clear.
While Emirates and Etihad are supporting Arsenal and Man City’s in the Premier League, EasyJet

Badda Bing?
4/06/09 | Posted in category : Branding, Internet Technology, Internet Trends, News, Search / SEO, Web

Microsoft is set to launch a high-profile UK agency and advertiser roadshow in an attempt to convince brands to invest in its new search platform Bing.
The technology giant in it’s attempt to claw back market share from Google, is flying in senior US Bing ’supporters’ for its annual search summit held in London this [...]

Coke ‘Open Happiness’ campaign
7/05/09 | Posted in category : Advertising, Branding, News

Coke ‘Open Happiness’ campaign debuts with backing by Gnarls Barkley and Fall Out Boy
Coca-Cola has brought together music acts Gnarls Barkley, Fall Out Boy and Gym Class Heroes to unveil its latest global ads carrying the new strapline, ‘Open Happiness’.

According to Coca-Cola, music will play a central role in

Adidas House Party campaign goes interactive
25/03/09 | Posted in category : Advertising, Branding, Internet Technology, Media, News, online marketing

Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]

Costa Coffee launch first UK national campaign
10/03/09 | Posted in category : Advertising, Branding, Media, News, online marketing

Costa Coffee launched its first ever national campaign with press, outdoor and online activity yesterday (9 March).
The

YouTube stripped of popular UK music videos
10/03/09 | Posted in category : Branding, Internet Technology, Internet Trends, Marketing, Media, News, Search / SEO

Google has blocked UK users from viewing music videos on YouTube after pulling out of negotiations with British music rights body PRS.
Google said PRS for Music, (Performing Rights Society)

‘Asda Price’ pockets market share
3/03/09 | Posted in category : Branding, Marketing, News

Accoriding to latest figures, Asda

Morrisons on the online retail fence
1/03/09 | Posted in category : Advertising, Branding, Ecommerce, Marketing, Media, News, online marketing

Supermarket chain, Morrisons has revealed it will not be moving into online sales in the

Golf V1 Direct Mail Campaign
19/02/09 | Posted in category : Advertising, Branding, Marketing, Media, News

German car maker Volkswagen is set to launch the second wave of its campaign aimed at raising awareness for its Golf V1 model.
VW are not the only car maker planning such a move, and with the downturn hitting the car industry hard, all eyes are on what moves, the industry will make next. Rivals [...]

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