Sony Playstation is looking to maximise awareness of its VidZone music channel through sponsorship and advertiser funded television (AFP) shows.
Technology brand Apple
Sport England and Facebook have signed a partnership worth up to
In what News Corp chairman Rupert Murdoch has described as one of the most difficult years in recent times, the media company has reported a loss of
Free online music provider Spotify is currently providing a much more positive picture of the free music movement than its non commercial, illegal download nemiseis Pirate Bay.
Spotify has provided a framework where music labels make money and users can listen to more than a million tunes free of charge. It was been warmly welcomed by [...]
Microsoft is set to launch a high-profile UK agency and advertiser roadshow in an attempt to convince brands to invest in its new search platform Bing.
The technology giant in it’s attempt to claw back market share from Google, is flying in senior US Bing ’supporters’ for its annual search summit held in London this [...]
A revolutionary new search engine that computes answers rather than pointing to websites is launched officially today.
WolframAlpha, named after it’s British computer scientist creator, Stephen Wolfram, takes a visitors query and then uses computational power to crunch through huge databases in order to provide the answer.
The service can compute answers to [...]
According to research figures from Nielsen Online over 60% of users of microblogging service Twitter stop using the site after a month.
The US figures show that despite Twitter growing exponentially in the last year - an increase of over 100% year-on-year in the US in March - the rate of retention is just 40%.
The [...]
Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]
Npower
In the midst of a continued decline in ad revenues during the downturn, media publishers such as the Independent News & Media, Bauer and News International are investigating payment models for their online publications. Bauer alone has online property representing titles such as FHM, Heat, Zoo, Empire, Mojo, and GO Fishing.
The change in tactics comes [...]
Google has blocked UK users from viewing music videos on YouTube after pulling out of negotiations with British music rights body PRS.
Google said PRS for Music, (Performing Rights Society)
Virgin Media is to move customers on its 2Mbps connection to its 10Mbps service for free.
The migration of customers is due to start in May and claims to represent the largest-scale speed upgrade in the UK.
Virgin Media now offers broadband speeds of up to 10Mbps, 20Mbps and its recently launched 50Mbps (nma.co.uk 15 December 2008).
The [...]