Online Reputation Management, or (ORM) is a growing industry with SEO / Digital Marketing / Online PR elements to assist a brand owner in presenting a particular brand in a more positive light.
It can be used to restore balance to an event where a brand has been defamed, attacked or abused online or it can [...]
Twitter has its fifth birthday today (21 March) following its first ever ‘tweet’ by co-founder Jack Dorsey in 2006 which read “Just setting up my twttr”.
The micro-blogging website has grown to become one of the most important online marketing and communications tools of our generation with many people hailing it second on the [...]
Today signifies the end of an era with the search engine Ask.com; the once highly regarded search giant, laying off the vast majority of its engineers as it concedes its small piece of the search market to the might of search giants Google, Yahoo and Microsoft.
Ask.com, formerly known as Ask Jeeves, was in the late [...]
Netflix, the US entertainment subscription firm, has said it plans to expand beyond North America in 2011 in a bid to become a “global broadband entertainment firm”, surpassing digital competitors such as Amazon and Apple.
Sony Playstation is looking to maximise awareness of its VidZone music channel through sponsorship and advertiser funded television (AFP) shows.
News International has introduced a full paywall behind the Times and Sunday Times.
Technology brand Apple
Use of online social media ramped up in 2009 with nearly nine in ten advertisers incorporating this as part of their media mix more often than a year ago, according to a recent poll.
The news comes as a Facebook campaign to take Rage Against The Machine to the Christmas number one slot proved successful at [...]
Sport England and Facebook have signed a partnership worth up to
Free online music provider Spotify is currently providing a much more positive picture of the free music movement than its non commercial, illegal download nemiseis Pirate Bay.
Spotify has provided a framework where music labels make money and users can listen to more than a million tunes free of charge. It was been warmly welcomed by [...]
Microsoft is set to launch a high-profile UK agency and advertiser roadshow in an attempt to convince brands to invest in its new search platform Bing.
The technology giant in it’s attempt to claw back market share from Google, is flying in senior US Bing ’supporters’ for its annual search summit held in London this [...]
A revolutionary new search engine that computes answers rather than pointing to websites is launched officially today.
WolframAlpha, named after it’s British computer scientist creator, Stephen Wolfram, takes a visitors query and then uses computational power to crunch through huge databases in order to provide the answer.
The service can compute answers to [...]
Times Online and The Sun.co.uk are set to start charging for content after News Corporation chairman Rupert Murdoch indicated such a model could be in place within a year.
News Corp, parent the company of UK newspaper group, News International, recorded a decline in revenues to $7.37bn (
According to research figures from Nielsen Online over 60% of users of microblogging service Twitter stop using the site after a month.
The US figures show that despite Twitter growing exponentially in the last year - an increase of over 100% year-on-year in the US in March - the rate of retention is just 40%.
The [...]
In the midst of a continued decline in ad revenues during the downturn, media publishers such as the Independent News & Media, Bauer and News International are investigating payment models for their online publications. Bauer alone has online property representing titles such as FHM, Heat, Zoo, Empire, Mojo, and GO Fishing.
The change in tactics comes [...]