Sony Playstation is looking to maximise awareness of its VidZone music channel through sponsorship and advertiser funded television (AFP) shows.
Electronics company LG is to use its Piccadilly Circus screen as a tool for its customers to interact with the brand in a new outdoor campaign.
The
Technology brand Apple
Previously, all things iPhone were the solely at the hands of O2, which has been Apple’s exclusive partner since the iPhone launched in the UK in November 2007.
However, Orange - which claims to have the largest 3G network in the UK- has now confirmed that it will sell the phone through its retail stores, Web [...]
Sport England and Facebook have signed a partnership worth up to
The AA, a leader in the roadside assistance market, is reviewing its Direct Mail operation and is reported in various sources to be considering a boost in its advertising activity.
As a market leader in the roadside assistance market The AA, which also offers insurance, financial services and travel and leisure information, currently works with London [...]
UNICEF UK yesterday (June 25) launched a marketing campaign that aims to highlight the importance of upholding children
Npower
American Airlines is using Kevin Spacey to spearhead its first TV campaign for two years. Created by McCann Erickson London, the ad, directed by Michel Gondry shows Spacey on the hunt for
Google has blocked UK users from viewing music videos on YouTube after pulling out of negotiations with British music rights body PRS.
Google said PRS for Music, (Performing Rights Society)
Bauer Media is closing its men
Accoriding to latest figures, Asda
Supermarket chain, Morrisons has revealed it will not be moving into online sales in the
German car maker Volkswagen is set to launch the second wave of its campaign aimed at raising awareness for its Golf V1 model.
VW are not the only car maker planning such a move, and with the downturn hitting the car industry hard, all eyes are on what moves, the industry will make next. Rivals [...]
The Sunday Telegraph has learned that ITV is contemplating the sale of Friends Reunited and other digital assets as part of a cost-cutting drive that could see at least 500 jobs axed by Britain’s biggest commercial broadcaster.
The company is examining the plans ahead of ITV’s full-year [...]