Sony Playstation is looking to maximise awareness of its VidZone music channel through sponsorship and advertiser funded television (AFP) shows.
News International has introduced a full paywall behind the Times and Sunday Times.
The government is facing concerted lobbying against proposals to allow product placement for television shows.
The British Medical Association (BMA) has confirmed that it has responded to the Department of Culture, Media and Sport
Electronics company LG is to use its Piccadilly Circus screen as a tool for its customers to interact with the brand in a new outdoor campaign.
The
Technology brand Apple
Use of online social media ramped up in 2009 with nearly nine in ten advertisers incorporating this as part of their media mix more often than a year ago, according to a recent poll.
The news comes as a Facebook campaign to take Rage Against The Machine to the Christmas number one slot proved successful at [...]
Previously, all things iPhone were the solely at the hands of O2, which has been Apple’s exclusive partner since the iPhone launched in the UK in November 2007.
However, Orange - which claims to have the largest 3G network in the UK- has now confirmed that it will sell the phone through its retail stores, Web [...]
Sport England and Facebook have signed a partnership worth up to
Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.
Jensen said the dynamics of the UK market and the advanced consumer behaviour in the UK meant the automotive brand was already allocating half of its budget to digital, well ahead of other [...]
In what News Corp chairman Rupert Murdoch has described as one of the most difficult years in recent times, the media company has reported a loss of
Charity Malaria No More UK is to launch a public awareness campaign featuring David Beckham next Wednesday (May 27) during Sky Sports
Times Online and The Sun.co.uk are set to start charging for content after News Corporation chairman Rupert Murdoch indicated such a model could be in place within a year.
News Corp, parent the company of UK newspaper group, News International, recorded a decline in revenues to $7.37bn (
According to research figures from Nielsen Online over 60% of users of microblogging service Twitter stop using the site after a month.
The US figures show that despite Twitter growing exponentially in the last year - an increase of over 100% year-on-year in the US in March - the rate of retention is just 40%.
The [...]
Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]
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