Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]
Npower
In the midst of a continued decline in ad revenues during the downturn, media publishers such as the Independent News & Media, Bauer and News International are investigating payment models for their online publications. Bauer alone has online property representing titles such as FHM, Heat, Zoo, Empire, Mojo, and GO Fishing.
The change in tactics comes [...]
American Airlines is using Kevin Spacey to spearhead its first TV campaign for two years. Created by McCann Erickson London, the ad, directed by Michel Gondry shows Spacey on the hunt for
Costa Coffee launched its first ever national campaign with press, outdoor and online activity yesterday (9 March).
The
Google has blocked UK users from viewing music videos on YouTube after pulling out of negotiations with British music rights body PRS.
Google said PRS for Music, (Performing Rights Society)
Bauer Media is closing its men
Supermarket chain, Morrisons has revealed it will not be moving into online sales in the
Virgin Media is to move customers on its 2Mbps connection to its 10Mbps service for free.
The migration of customers is due to start in May and claims to represent the largest-scale speed upgrade in the UK.
Virgin Media now offers broadband speeds of up to 10Mbps, 20Mbps and its recently launched 50Mbps (nma.co.uk 15 December 2008).
The [...]
German car maker Volkswagen is set to launch the second wave of its campaign aimed at raising awareness for its Golf V1 model.
VW are not the only car maker planning such a move, and with the downturn hitting the car industry hard, all eyes are on what moves, the industry will make next. Rivals [...]
The Sunday Telegraph has learned that ITV is contemplating the sale of Friends Reunited and other digital assets as part of a cost-cutting drive that could see at least 500 jobs axed by Britain’s biggest commercial broadcaster.
The company is examining the plans ahead of ITV’s full-year [...]
Channel 4 is preparing to launch a redesigned catch-up online TV service in March following the demise of Kangaroo.
The broadcaster
News Corporation has slumped to a $6.4bn (