The UK Advertising Standards Authority investigation into TripAdvisor will see some key details and finding released from Feb 1st.
For those not familiar with the investigation, TripAdvisor have been accused of being complicit in the posting of fake online reviews for hotels listed on its website. The allegation is that, despite having the resources to do [...]
It is no surprise that the PIP (Poly Implant Prothese) scandal has been very prominent in both the national and international press, featured heavily in online forum discussions and frequently mentioned on Twitter at #PIPimplants.
The problem in the UK alone is worrying some 40,000 women with the substandard implants from PIP.
As a consultant in [...]
Not only is TripAdvisor ruining the online reputation of many hoteliers left at the mercy of fake, anonymous and negative reviews, it is also enabling some hotel guests in committing blackmail.
According to an item in the press today, hotel guests are using the threat of a bad review on TripAdvisor to blackmail owners and hotel [...]
Not when you are Admiral Insurance and you just blamed a trainee teacher for being robbed at gunpoint at her part time job and getting her car keys stolen you can’t.
With wide public opinion that car insurers are piling on the premiums, and in do so blaming the honest hard working motorist for the actions [...]
In doing some research on other notable ‘Doing a Ratner’ examples I found a near miss by Paul Bennett, a senior executive at high street chemists Boots.
The phrase was coined after Gerald Ratner in making a speech to the Institute of Directors famously called his company’s products, “tacky” and “crap” and as a direct result [...]
Sony, whilst continuing to see its share price tumble month on month since the hacking scandal broke in April, has gone and played a hand that will be equally frustrating to those gamers who were affected.
In a move that will do very little to bolster Sony’s online reputation it has taken somewhat desperate and underhand [...]
Online Reputation Management, or (ORM) is a growing industry with SEO / Digital Marketing / Online PR elements to assist a brand owner in presenting a particular brand in a more positive light.
It can be used to restore balance to an event where a brand has been defamed, attacked or abused online or it can [...]
Twitter has its fifth birthday today (21 March) following its first ever ‘tweet’ by co-founder Jack Dorsey in 2006 which read “Just setting up my twttr”.
The micro-blogging website has grown to become one of the most important online marketing and communications tools of our generation with many people hailing it second on the [...]
Facebook has announced is to purchase mobile app developer Snaptu in a deal thought to be worth £43m.
Snaptu, which specialises in producing apps for mass market devices such as Twitter for mobile, confirmed the deal via a post on the official company blog on Saturday. The deal, in a similar vein to Facebook’s alleged talks [...]
Microsoft’s Bing search engine has announced it is launching a new ‘local deals’ service to compete directly against Google Offers, Yahoo Local Offers and other socially driven shopping websites.
Bing Deals gives US users access to more than 200,000 offers in 14,000 towns and cities across the country and the service acts as an aggregator providing [...]
Martin Clarke, the Daily Mail executive behind the popular news website has said that the social media giant is a ‘gigantic free marketing engine’
He told delegates at a Society of Editors annual conference that only Google directs more UK traffic to the site and in his speech urged other newspapers to embrace social networking sites [...]
Today signifies the end of an era with the search engine Ask.com; the once highly regarded search giant, laying off the vast majority of its engineers as it concedes its small piece of the search market to the might of search giants Google, Yahoo and Microsoft.
Ask.com, formerly known as Ask Jeeves, was in the late [...]
Starbucks, in partnership with Yahoo has just launched a new content-rich digital network in its US stores.
The new offering, aptly called the Starbucks Digital Network and only available in the coffee their outlets is to be feature rich with exclusive digital content. The thinking behind the network is for Starbucks to attract new and existing [...]
Anita Yuen, global digital fundraising specialist at Unicef, commenting on Search Engine Marketing said: “The returns on investment are out of control - they’re awesome.”
Netflix, the US entertainment subscription firm, has said it plans to expand beyond North America in 2011 in a bid to become a “global broadband entertainment firm”, surpassing digital competitors such as Amazon and Apple.