Sony Playstation is looking to maximise awareness of its VidZone music channel through sponsorship and advertiser funded television (AFP) shows.
A recent ICM Research survey uncovered some alarming findings about companies’ abilities to implement robust, effective social media strategies. Matt Burn, managing director at ICM Research tells us more.
News International has introduced a full paywall behind the Times and Sunday Times.
A free lunch or ride may have a hidden, non monetary cost or obligation attached to it in the real world, but do the same rules apply in the virtual realm. Is there such a thing as a free website?
Elliot Jordan Interiors, the Northwest based Kitchen Company has seen strong online performance following the recent site launch and Search campaign undertaken by Liverpool based Web Design partner, Edible.
Edible have recently launched a new web site and digital campaign for well known UK Invoice Finance specialist, Factoring Finance Ltd.
With over 30 years industry experience and a UK wide broker network, Factoring Finance have helped thousands of UK SME’s secure invoice finance such as Invoice Factoring, or Invoice Discounting to support business growth, and/or [...]
Since the launch of the new Corporate Credit Debt Recovery (CCDR) web site some several weeks ago, the business has reported fantastic growth in both new business and new client wins.
Although based in the North West, CCDR are handling the commercial debt books of many national and international new clients worth tens of millions of [...]
The government is facing concerted lobbying against proposals to allow product placement for television shows.
The British Medical Association (BMA) has confirmed that it has responded to the Department of Culture, Media and Sport
Electronics company LG is to use its Piccadilly Circus screen as a tool for its customers to interact with the brand in a new outdoor campaign.
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Technology brand Apple
Use of online social media ramped up in 2009 with nearly nine in ten advertisers incorporating this as part of their media mix more often than a year ago, according to a recent poll.
The news comes as a Facebook campaign to take Rage Against The Machine to the Christmas number one slot proved successful at [...]
Previously, all things iPhone were the solely at the hands of O2, which has been Apple’s exclusive partner since the iPhone launched in the UK in November 2007.
However, Orange - which claims to have the largest 3G network in the UK- has now confirmed that it will sell the phone through its retail stores, Web [...]
Sport England and Facebook have signed a partnership worth up to
Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.
Jensen said the dynamics of the UK market and the advanced consumer behaviour in the UK meant the automotive brand was already allocating half of its budget to digital, well ahead of other [...]