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online marketing

Liverpool Kitchen Desginer - Elliot Jordan
21/05/10 | Posted in category : Design, Featured Brand, News, Search / SEO, online marketing

Elliot Jordan Interiors, the Northwest based Kitchen Company has seen strong online performance following the recent site launch and Search campaign undertaken by Liverpool based Web Design partner, Edible.

Growth of Social Media in 2009
15/12/09 | Posted in category : Branding, Internet Trends, Media, News, Social Media, online marketing

Use of online social media ramped up in 2009 with nearly nine in ten advertisers incorporating this as part of their media mix more often than a year ago, according to a recent poll.
The news comes as a Facebook campaign to take Rage Against The Machine to the Christmas number one slot proved successful at [...]

News Corp reports
18/08/09 | Posted in category : Advertising, Internet Technology, Media, News, Web Tools, online marketing

In what News Corp chairman Rupert Murdoch has described as one of the most difficult years in recent times, the media company has reported a loss of

Twitter - passing fad?
30/04/09 | Posted in category : Internet Technology, Internet Trends, Media, News, Technology, Web, online marketing

According to research figures from Nielsen Online over 60% of users of microblogging service Twitter stop using the site after a month.
The US figures show that despite Twitter growing exponentially in the last year - an increase of over 100% year-on-year in the US in March - the rate of retention is just 40%.
The [...]

Adidas House Party campaign goes interactive
25/03/09 | Posted in category : Advertising, Branding, Internet Technology, Media, News, online marketing

Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]

End of free publications online?
22/03/09 | Posted in category : Advertising, Internet Technology, Internet Trends, Media, News, Web, online marketing

In the midst of a continued decline in ad revenues during the downturn, media publishers such as the Independent News & Media, Bauer and News International are investigating payment models for their online publications. Bauer alone has online property representing titles such as FHM, Heat, Zoo, Empire, Mojo, and GO Fishing.

The change in tactics comes [...]

Costa Coffee launch first UK national campaign
10/03/09 | Posted in category : Advertising, Branding, Media, News, online marketing

Costa Coffee launched its first ever national campaign with press, outdoor and online activity yesterday (9 March).
The

Morrisons on the online retail fence
1/03/09 | Posted in category : Advertising, Branding, Ecommerce, Marketing, Media, News, online marketing

Supermarket chain, Morrisons has revealed it will not be moving into online sales in the

For Sale: Friends Reunited
17/02/09 | Posted in category : Advertising, Branding, Marketing, Media, News, online marketing

The Sunday Telegraph has learned that ITV is contemplating the sale of Friends Reunited and other digital assets as part of a cost-cutting drive that could see at least 500 jobs axed by Britain’s biggest commercial broadcaster.
The company is examining the plans ahead of ITV’s full-year [...]

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