Sony, whilst continuing to see its share price tumble month on month since the hacking scandal broke in April, has gone and played a hand that will be equally frustrating to those gamers who were affected.
In a move that will do very little to bolster Sony’s online reputation it has taken somewhat desperate and underhand [...]
Online Reputation Management, or (ORM) is a growing industry with SEO / Digital Marketing / Online PR elements to assist a brand owner in presenting a particular brand in a more positive light.
It can be used to restore balance to an event where a brand has been defamed, attacked or abused online or it can [...]
Microsoft’s Bing search engine has announced it is launching a new ‘local deals’ service to compete directly against Google Offers, Yahoo Local Offers and other socially driven shopping websites.
Bing Deals gives US users access to more than 200,000 offers in 14,000 towns and cities across the country and the service acts as an aggregator providing [...]
Today signifies the end of an era with the search engine Ask.com; the once highly regarded search giant, laying off the vast majority of its engineers as it concedes its small piece of the search market to the might of search giants Google, Yahoo and Microsoft.
Ask.com, formerly known as Ask Jeeves, was in the late [...]
Starbucks, in partnership with Yahoo has just launched a new content-rich digital network in its US stores.
The new offering, aptly called the Starbucks Digital Network and only available in the coffee their outlets is to be feature rich with exclusive digital content. The thinking behind the network is for Starbucks to attract new and existing [...]
Anita Yuen, global digital fundraising specialist at Unicef, commenting on Search Engine Marketing said: “The returns on investment are out of control - they’re awesome.”
Yahoo has reported a 2% increase in its revenue to $1,60bn (£1,01bn) in the third quarter and earned $396 million on that revenue seeing its profits double over the last year.
Many webmasters have been reporting a Google Page Rank drop in recent weeks which has had mixed results on the search positions of many millions of web sites.
Web and Digital savvy SMEs are dedicating large amounts of time and resources into online marketing strategies that could end up with them sharing their insights with their corporate counterparts - so indicate the results of an SME marketing survey carried out by B2 Group.
Google has recently denied it is in ongoing talks with the US telecoms giant, Verizon over a possible agreement that could put an end to internet neutrality.
Elliot Jordan Interiors, the Northwest based Kitchen Company has seen strong online performance following the recent site launch and Search campaign undertaken by Liverpool based Web Design partner, Edible.
Google was recently granted a new patent with the name ‘Duplicate document detection in a web crawler system’. The patent explains how a content filter from the search engine can work with a duplicate content server, which in itself is not a new practice for Google, more an advancement of existing technologies.
Search engines search for text, and if there isn’t any meaningful text on your site then the search engines (Google, Bing etc) wont index your site regularly, and as a result no one is going to find the site!
However, this is not to say that to solve this you should just publish any old thing [...]
Microsoft is set to launch a high-profile UK agency and advertiser roadshow in an attempt to convince brands to invest in its new search platform Bing.
The technology giant in it’s attempt to claw back market share from Google, is flying in senior US Bing ’supporters’ for its annual search summit held in London this [...]
A revolutionary new search engine that computes answers rather than pointing to websites is launched officially today.
WolframAlpha, named after it’s British computer scientist creator, Stephen Wolfram, takes a visitors query and then uses computational power to crunch through huge databases in order to provide the answer.
The service can compute answers to [...]