A recent ICM Research survey uncovered some alarming findings about companies’ abilities to implement robust, effective social media strategies. Matt Burn, managing director at ICM Research tells us more.
Use of online social media ramped up in 2009 with nearly nine in ten advertisers incorporating this as part of their media mix more often than a year ago, according to a recent poll.
The news comes as a Facebook campaign to take Rage Against The Machine to the Christmas number one slot proved successful at [...]