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End of free publications online?
- 22/03/09 | Posted in category : Advertising, Internet Technology, Internet Trends, Media, News, Web, online marketing
In the midst of a continued decline in ad revenues during the downturn, media publishers such as the Independent News & Media, Bauer and News International are investigating payment models for their online publications. Bauer alone has online property representing titles such as FHM, Heat, Zoo, Empire, Mojo, and GO Fishing.
The change in tactics comes as the industry searches for new potential income streams as the ‘traditional’ print industry continues to suffer. As a result of tightening revenues, the publishing sector is revisiting the subscription debate.
The FT.com, which already charges for its premium content, reported recently that it expects a number of it’s rival publishers to introduce paid-for sections as the market tightens.
Rob Grimshaw, MD of FT.com, said recently, “The ad-only model is under strain, it’s clearly difficult to make money from advertising only. In the UK there’s pressure on rates and it will force publishers to think hard and look for alternative ways to make money.
Advertising revenues have fallen across numerous sectors with even the mighty Google suffering a fall in the wake of the continued downturn. Otherother media groups Yell and Trinity Mirror have faired worse, with shares prices falling from close to
