In the creative industry there is as lot of discussion at present as to whether the recent televised ads from T-Mobile are viral or not? Viral’s, are usually distributed person to person via email, blue tooth or word of mouth utilising the social networks we all have.
The ‘viral’ principle is that if you like a particular video and have ten friends who you would share this video with and then pass it on, they would pass it on to their other ten friends and so on. Assuming everyone passes it on, the distribution audience would number in the tens of thousands in a relatively short space of time.
T Mobile Advert Hey Jude in Trafalgar Square
Whilst the marketing industry will advocate a helping push for their campaigns such as email ‘push campaigns or paid bloggers, the content considered to be viral, has traditionally been web specific or user generated, and not broadcast. Was T-Mobile using broadcast channels reaching a few million viewers any different to non broadcast campaigns?