In the creative industry there is as lot of discussion at present as to whether the recent televised ads from T-Mobile are viral or not? Viral’s, are usually distributed person to person via email, blue tooth or word of mouth utilising the social networks we all have.
Rather than witter on about what we as a company are up to, (which we’re sure would topple Ashton Kucher’s Twitter podium place), we wanted to focus the attention of Edible’s bite size and delicious little blog towards Media, Marketing, the power of ‘Brand’ and all manners of
Times Online and The Sun.co.uk are set to start charging for content after News Corporation chairman Rupert Murdoch indicated such a model could be in place within a year.
News Corp, parent the company of UK newspaper group, News International, recorded a decline in revenues to $7.37bn (
By Joseph Menn in San Francisco and Tim Bradshaw in London of the Financial Times
Published: March 29 2009 18:54
Tumbling advertising revenues are laying waste to another wave of internet entrepreneurs as they struggle to satisfy promises of free music to users and cash flows to the labels that own the copyright.
Two popular services that allowed [...]
Adidas Originals has spot kicked the latest digital phase of its acclaimed House Party brand campaign. The ads, which features celebrities such as David Beckham, Run DMC and Missy Elliot.
The sportswear giant has incorporated interactive video-within-video technology and secured editorial spots on Xbox Live as part of its advertising campaign.
Media agency Carat worked with interactive [...]
In the midst of a continued decline in ad revenues during the downturn, media publishers such as the Independent News & Media, Bauer and News International are investigating payment models for their online publications. Bauer alone has online property representing titles such as FHM, Heat, Zoo, Empire, Mojo, and GO Fishing.
The change in tactics comes [...]
Britvic has released a new can for its Tango fizzy drink which replaces the brand name with the word
American Airlines is using Kevin Spacey to spearhead its first TV campaign for two years. Created by McCann Erickson London, the ad, directed by Michel Gondry shows Spacey on the hunt for
Channel 4 is preparing to launch a redesigned catch-up online TV service in March following the demise of Kangaroo.
The broadcaster